Should Istanbul host a Fashion Week? If yes, which role should it have within international fashion world? Are there any fitting markets for Turkish designers? Where should Turkey stand in changes and direction of world's fashion? We hit the road with all these questions in mind, we handed the microphone to well-established names in fashion industry from Istanbul to London like Wallpaper Chief Editor Tony Chambers, and designers Hüseyin Çağlayan and Yılmaz Yılmaz.
In a chic dinner at Fıstıklı Teras, we announced the results to the leading actors of the sector with a movie clip. From corporate identity design to advisory committees, from promotional materials for which we collaborated with artists to billboards and even daily fashion week newspaper Fashion Forward, we worked within an extensive scope for Istanbul Fashion Week.